Public relations and corporate reputation essay

In a long run, managing relationships successfully required ethical conduct so effective public relations cannot be about deception and manipulations. It was a time that businesses were growing rapidly and internationally Lantos, So what method will you use to measure reputation.

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There is a strong emphasis on the role Public relations play in implementing social responsibility among leading practitioners. Companies with ethical conduct might appear to succeed at first, but often it can be found that they suffer from poor public relations in a longer term. Social responsibility has become a major reason for an organization to have a public relations function Grunig and Hunt The welfare of the public should be taken into account when individual practitioner helps clients to solve problem.

Besides, some of them do it through working with local communities to help educate children and develop skills for adults in Flower Valley, Africa. Examples include Shell contributed to environmental degradation; Nike operated sweatshops in developing countries and the once top corporations such as Worldcom and Enron the collapse because of fault.

Effective PR will help the organization to convey information and message to its public improve communication channels and develop new ways to encourage two-way communication thus crafting its public image and public awareness in order to increase patronage of its product.

So it is worth to examine ethic in a greater detail. Honesty is particularly essential to the communication industry because dishonesty leads to lack of trust.

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Communications is second to that. Charles Fombrun from the US and Cees van Riel from the Netherlands have developed a model known at the Reputation Quotient which measures six drivers contributing to corporate reputation emotional appeal; products and services; vision and leadership; workplace environment; financial performance; and social responsibility.

Essay UK - http: Should they sell their shares at the first sign of trouble, or hold on to them in the belief that over a longer period managers will outperform the market. It should also guide the company towards what it stands for and uphold its believe to its consumers.

Social responsibility is understood as a concept of public relations, some scholars believe that with public relations, businesses can successfully implement social responsibility programs.

Ethical choices are rarely black and white but sometimes it means a higher standard than the law. On the other hand, many corporations create a critical source of competitive advantage-a climate of acceptance for the organisation by being ethical and engaging actively with CRS activities.

As a management function which looks after organization's reputation (McElreath ), to look for the company best interest, public relations practitioners should actively be engaged in the proposing and initiating of Corporate Social Responsibility. As a management function which looks after organization's reputation (McElreath ), to look for the company best interest, public relations practitioners should actively be engaged in the proposing and initiating of Corporate Social Responsibility.

The field is dominated by those from a business, management or corporate identity background – or by universities with no tradition of teaching public relations, such. As recent corporate events have made it clear, an organization’s reputation is of paramount importance to its success as well as survival.

This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets.

As such, there is a need to. Public Relations is a corporate communications, usually referred to as PR or public relations, refer to the famous people, businesses, government, non-profit organizations and other organizations, to improve relations with the public, promote public awareness of its order to establish a good image, to obtain public understanding and support.

We will write a custom essay sample on Corporate Reputation specifically for you for only $ $/page. Order now ensuring that the money they reserve for public relations and corporate social responsibility shall be maximized and in the same way; that their programs would be advantageous to their businesses.

Public Relations - Corporate Reputation programme - Essay Example Public relations and corporate reputation essay
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